Auto dealers be ware of the search marketing bandwagon

This week we are exploring the idea of a PPC bandwagon that dealers are being misled in to because of lack of knowledge throughout the industry in search marketing. Over the past couple years, organic search has fallen to the wayside in the automotive industry because companies are primarily focused on PPC, or pay-per-click advertising. Search marketing is more than just PPC and while traditional organic search techniques have become outdated, new techniques, primarily RSS marketing, offer even greater results and ROI. Take a moment to listen to this podcast to learn more about this idea and feel free to leave your comments on any or all of the online discussion spots we place throughout the Web. Click here for e-newsletter compliment Click here to discuss online